Melbourne, Australia

Consulting / advisory / speaking
Work together

// DAN FERG — BUILDER / STRATEGIST / OPTIMIST

Technology for problems that actually matter.

I help founders and mission-led teams turn hard product, operational, and community problems into useful software, traction, and a clearer route to market.

OPEN TOConsulting · Product, traction & GTM advisory · Speaking

Explore my work Discuss a project

// PROOF OF WORK

Selected outcomes.

A selection of measurable outcomes. Each links to the work behind it.

  1. community contributions analysed
  2. in new business supported by a bespoke CRM
  3. searchable cattle records
  4. for the first beef release to sell out

01 // SELECTED PROJECTS

Selected work with a job to do.

Current ventures, live client platforms, and formative builds that show how I turn difficult problems into useful systems.

Open project archive
FEATURED_012023–2026Communiti LabsA founder retrospective on turning fragmented community feedback into defensible evidence—and learning why meaningful product impact did not sustain the company.Co-founder / CEO / product / engineeringWound down / retrospectivePROJECT_022026–presentAutoFarmAn unreleased Rust and Bevy farming game where players learn the work by hand, then reclaim time by configuring drones and machines to do it well.Creator / game design / Rust engineeringUnreleased / in developmentPROJECT_032026–presentSimpleXLA local-first desktop workbench for importing spreadsheet data, inspecting its structure, and answering practical questions with read-only SQL.Creator / product / engineeringUnreleased / active developmentPROJECT_042026–presentSlipspireAn original, swipe-driven ice-sliding puzzle game for mobile—built as a creative reset and a return to the game mechanics that first drew me into computer science.Solo creator / game design / engineering / art directionUnreleased / active developmentPROJECT_052026–presentTellTailAn evidence-led pet well-being concept exploring how proactive dog owners might notice meaningful changes earlier and make calmer, better-informed care decisions.Founder / product strategy / researchConcept under validationPROJECT_062026–presentWP FlameA self-hosted performance flight recorder for dynamic WordPress, turning bounded request traces into explainable evidence—and a focused commercial software business.Founder / product / engineeringPre-release / design partnersPROJECT_072025–presentFerguson LivestockA Murray Grey cattle stud and farm-direct beef venture built in Snake Valley, combining farm operations, decision-support software, brand, commerce, and fulfilment.Co-founder / operations / brand / product & engineeringActive venturePROJECT_082020–presentHelping GroupA social-impact organisation born during Australia's Black Summer, creating practical digital services that help communities respond, connect, and recover together.Founder / president / engineeringActive initiativePROJECT_092026Murray Grey AusA purpose-built digital home and herd book for Murray Grey breeders, replacing fragile WordPress infrastructure with a fast, field-ready platform.Product design / full-stack engineeringLive client platform

02 // ARTICLES

Notes from making things.

Writing about entrepreneurship, burnout, software decisions, and the lessons that only turn up once you start.

Read every article
  1. Launching AirproxyI'm launching the first of my 12 startups in 12 months for 2023, and we're starting with Airproxy; a platform to help Airtable users scale fearlessly!02 Jan 20235 min read
  2. What's next?Well, that was the start to the definitive decade... pretty much a waste of an invaluable chance so far, wouldn't you say?09 Nov 20215 min read
  3. Burnout; let's talk about it.This year has been the wildest, most productive, most humbling year of my life to date. I completely burned out, and it sucked. Let's talk about it.19 Oct 20214 min read
  4. You are the product.A 2021 reflection on free software, privacy, and personal data, retained with updated links to current Australian cyber-security guidance.02 Jan 20218 min read
  5. A better, brighter, cleaner future.A reflection on aligning everyday financial choices with personal values, retained with current links for independently comparing Australian super funds.23 Dec 20203 min read

03 // WORK HISTORY

A career spent making useful things.

From public-interest data platforms to startups and disaster-response services, the through-line is simple: use technology to make hard, human problems easier to act on.

View the full LinkedIn profile

  1. Chief Executive Officer @ Communiti Labs

    Building analysis and engagement tools that help practitioners turn community contributions into evidence, insight, and better decisions.

    • PRODUCT
    • COMMUNITY
    • AI + ANALYSIS

  2. President @ Helping Group

    Founded a digital-first charity after the 2020 bushfires, creating practical services that connect people with support before, during, and after disasters.

    • SOCIAL IMPACT
    • LEADERSHIP
    • DISASTER RESPONSE

  3. Consultant @ Chepstowe Consulting

    Designed bespoke systems for insurance and wealth-management clients, including a CRM supporting more than $10M in new business.

    • CONSULTING
    • SYSTEMS
    • DELIVERY

  4. Digital Performance Manager / Analyst @ Aon

    Progressed from digital analysis into performance management, using data and systems to improve digital operations and decision-making.

    • ANALYTICS
    • PERFORMANCE
    • OPERATIONS

  5. Head of Technology @ Imperial Wealth

    Led designers and developers, united four business units behind one client entry point, and built software for international crypto-mining operations.

    • TECHNOLOGY
    • TEAM LEAD
    • PLATFORMS

  6. Full Stack Developer @ CeRDI

    Built data pipelines, knowledge portals, and spatial tools for environmental monitoring, regional collaboration, and family-violence response.

    • DATA
    • FULL STACK
    • PUBLIC INTEREST

04 // TALKS

Ideas, spoken aloud.

Talks and workshops about building startups, working without code, and developing leaders.

  1. Building a business in an hour... with no code!A practical walkthrough of using no-code tools to build a digital-facing business quickly.18 AUG 2022ENTREPRENEURSHIP
  2. Concept to ProductionThe five steps I use to take startup ideas from a rough concept to a product people can use.03 MAY 2022ENTREPRENEURSHIP
  3. SwinLead Leadership WorkshopAn honest discussion about the experiences, challenges, and successes of leading student communities.13 APR 2022LEADERSHIP

// CONSULTING / ADVISORY / SPEAKING

Bring me the useful problem that refuses to fit in a neat box.

Consulting when something needs building, advisory across product, traction and GTM, and practical speaking for teams working through change.

gday@danferg.com