Your friendly neighbourhood entrepreneur.

I'm a social entrepreneur and software builder focused on startups, digital strategy, and community-centred tools. I write and speak about the lessons from building products, social impact projects, and practical technology for businesses and communities.

Dan Ferg presenting a digital automation workflow

Projects

My projects span social impact tools, no-code infrastructure, startup operations, land valuation research, leadership programs, and community-focused products. I look for practical digital systems that help people prepare, make decisions, and recover faster.

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Airproxy Guardian Helping Group Land Index Mates Motivate Observer Swin Lead yFocus

Articles

I write practical reflections on entrepreneurship, burnout, startup experiments, software decisions, and the work behind building useful tools.

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You are the product.

We live in a world surrounded by ‘free'. Free shipping, free software, etc. However — all of these things boil down to the need to make a profit.

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A better, brighter, cleaner future.

I believe that you have a powerful voice. One of the ways you can be clearly clearly heard is through how you chose to spend your money.

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Welcome, to Website v3!

Why? The last one was outdated, lacked imagination and was built for a different purpose. I wanted to expand my experience with web technologies.

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Talks

I love sharing my journey. I've been fortunate enough to build startups, social impact projects and work with government and the private sector on every level.

Building a business in an hour... with no code!

Entrepreneurship

Building a business in an hour... with no code!

I was invited by the Swinburne Entrepreneurship Club to discuss how no-code tools can help non-technical entrepreneurs build digital-facing businesses.

Aug 18, 2022

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Concept to Production

Entrepreneurship

Concept to Production

I gave a talk on my process of creating startups, from concept to production. Here, we looked at the 5 crucial steps to successfully and quickly creating a startup.

May 03, 2022

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SwinLead Leadership Workshop

Leadership

SwinLead Leadership Workshop

A number of the original SwinLead leadership team members came together to discuss our experiences, challenges and successes. We then ran workshops in small groups to answer questions and give guidance.

Apr 13, 2022

Need help with your digital strategy? Let's create something crazy.

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