Product and evidence diagnostic
A focused review of the problem, product, market signals, technical shape, and assumptions. You leave with a short decision brief and a sequenced next move.
// PRODUCT / TRACTION / GTM / SOFTWARE
Turn tangled product decisions into useful progress.
I help founders and mission-led teams connect product, technology, and go-to-market—then make the next move with confidence.
01 // A GOOD TIME TO CALL
When another generic framework will not help.
- You have a promising product but weak evidence about what should happen next.
- The software, operating model, and go-to-market decision need to be made together.
- You need a senior builder who can move between strategy, customers, and implementation.
- A difficult initiative needs a smaller, testable first move rather than a larger plan.
02 // WAYS TO WORK TOGETHER
Start with the smallest engagement that can create clarity.
Build or validation sprint
A bounded piece of product strategy, prototyping, software delivery, or customer learning designed to answer a useful question—not create an endless roadmap.
Ongoing founder or product advisory
A regular working cadence for decisions across product, traction, GTM, delivery, and technical trade-offs, with direct challenge and practical follow-through.
Speaking and practical workshops
Straightforward sessions on useful product work, entrepreneurship, responsible technology, leadership, and turning difficult ideas into something testable.
03 // EVIDENCE FROM THE WORK
The work is the credential.
CIVIC TECHNOLOGY / PRODUCTCommuniti LabsFrom practitioner co-design to an engagement platform built around traceable evidence and responsible AI—and the lessons from winding it down.→CLIENT PLATFORM / DELIVERYMurray Grey Association AustraliaA purpose-built public website and herd-book platform replacing fragile legacy infrastructure.→CRISIS RESPONSE / SOFTWAREHelping GroupA small emergency-accommodation service that grew into durable community-response infrastructure.→
04 // HOW I WORK
Direct, evidence-led, and close to delivery.
I will tell you when the useful answer is research, a prototype, a difficult product decision, or less software.
Recommendations stay connected to owners, constraints, and the next observable result. The aim is not more strategy theatre; it is a clearer decision and credible movement.
Based in Melbourne, I work across Australia and remotely. If specialist capability is needed outside my lane, I will say so early.
05 // QUESTIONS
Common questions.
Who do you work with?
Founders, product leaders and mission-led teams with a difficult product, traction, go-to-market or software decision in front of them. That is often a promising product with weak evidence about what should happen next.
Where are you based, and do you work remotely?
I’m based in Melbourne and work with teams across Australia and remotely.
What is the smallest way to start?
A product and evidence diagnostic: a focused review of the problem, product, market signals, technical shape and assumptions. You leave with a short decision brief and a sequenced next move.
Can you build the software as well as advise?
Yes. A build or validation sprint can cover prototyping and software delivery, as with the herd-book platform I built for the Murray Grey Association Australia.
What if the problem needs a specialist you’re not?
I’ll say so early and help you work out what kind of help you need.
How do we get started?
Send a short note about the problem, what you’ve tried and any timing. If I can help, we’ll agree the smallest engagement that can create clarity.