Product and evidence diagnostic
A focused review of the problem, product, market signals, technical shape, and assumptions. You leave with a short decision brief and a sequenced next move.
// PRODUCT / TRACTION / GTM / SOFTWARE
Turn tangled product decisions into useful progress.
I help founders and mission-led teams connect product, technology, and go-to-market—then make the next move with confidence.
01 // A GOOD TIME TO CALL
When another generic framework will not help.
- You have a promising product but weak evidence about what should happen next.
- The software, operating model, and go-to-market decision need to be made together.
- You need a senior builder who can move between strategy, customers, and implementation.
- A difficult initiative needs a smaller, testable first move rather than a larger plan.
02 // WAYS TO WORK TOGETHER
Start with the smallest engagement that can create clarity.
Build or validation sprint
A bounded piece of product strategy, prototyping, software delivery, or customer learning designed to answer a useful question—not create an endless roadmap.
Ongoing founder or product advisory
A regular working cadence for decisions across product, traction, GTM, delivery, and technical trade-offs, with direct challenge and practical follow-through.
Speaking and practical workshops
Straightforward sessions on useful product work, entrepreneurship, responsible technology, leadership, and turning difficult ideas into something testable.
03 // EVIDENCE FROM THE WORK
The work is the credential.
CIVIC TECHNOLOGY / PRODUCT Communiti Labs From practitioner co-design to a live engagement platform built around traceable evidence and responsible AI. → CLIENT PLATFORM / DELIVERY Murray Grey Association Australia A purpose-built public website and herd-book platform replacing fragile legacy infrastructure. → CRISIS RESPONSE / SOFTWARE Helping Group A small emergency-accommodation service that grew into durable community-response infrastructure. →
04 // HOW I WORK
Direct, evidence-led, and close to delivery.
I will tell you when the useful answer is research, a prototype, a difficult product decision, or less software.
Recommendations stay connected to owners, constraints, and the next observable result. The aim is not more strategy theatre; it is a clearer decision and credible movement.
Based in Melbourne, I work across Australia and remotely. If specialist capability is needed outside my lane, I will say so early.