ARCHIVE_02 // TAG

Startups

Building companies, experiments in public, launches and endings. 4 articles.

  1. Could a guitar pedal club work?My dad’s pedal-trading habit led me to ask whether a subscription library could work—and whether buying and selling is part of the fun.StartupsProductMusic24 Aug 202610 min read
  2. Launching AirproxyI'm launching the first of my 12 startups in 12 months for 2023, and we're starting with Airproxy; a platform to help Airtable users scale fearlessly!StartupsSoftware02 Jan 20235 min read
  3. What's next?Well, that was the start to the definitive decade... pretty much a waste of an invaluable chance so far, wouldn't you say?ReflectionsStartups09 Nov 20215 min read
  4. Burnout; let's talk about it.2020 was the wildest, most productive, most humbling year of my life to date. I completely burned out, and it sucked. Let's talk about it.ReflectionsStartups19 Oct 20214 min read

Related work

Case studies where these ideas were put into practice.

  1. AirproxyAn edge-first cache and proxy that made Airtable practical as a production backend without inheriting rate limits, attachment constraints, or operational fragility.CASE STUDY
  2. ObserverA service-monitoring prototype that warned small teams before customers did, tracked recovery, and turned infrastructure anxiety into an operational signal.CASE STUDY
  3. WP FlameA self-hosted performance flight recorder for dynamic WordPress, turning bounded request traces into explainable evidence—and a focused commercial software business.CASE STUDY