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Startups
Building companies, experiments in public, launches and endings. 4 articles.
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- Could a guitar pedal club work?My dad’s pedal-trading habit led me to ask whether a subscription library could work—and whether buying and selling is part of the fun.
- Launching AirproxyI'm launching the first of my 12 startups in 12 months for 2023, and we're starting with Airproxy; a platform to help Airtable users scale fearlessly!
- What's next?Well, that was the start to the definitive decade... pretty much a waste of an invaluable chance so far, wouldn't you say?
- Burnout; let's talk about it.2020 was the wildest, most productive, most humbling year of my life to date. I completely burned out, and it sucked. Let's talk about it.
Related work
Case studies where these ideas were put into practice.
- AirproxyAn edge-first cache and proxy that made Airtable practical as a production backend without inheriting rate limits, attachment constraints, or operational fragility.
- ObserverA service-monitoring prototype that warned small teams before customers did, tracked recovery, and turned infrastructure anxiety into an operational signal.
- WP FlameA self-hosted performance flight recorder for dynamic WordPress, turning bounded request traces into explainable evidence—and a focused commercial software business.